When you request a resource, we collect your first and last name, work email, organisation, role or title, organisation type, consent choices, the selected resource, source page, and any available campaign attribution parameters. We may also process basic technical data needed for security, rate limiting, and website analytics.

Please do not submit patient information, health records, or other sensitive personal or clinical data through this website.

We use your details to deliver requested resources, manage our professional relationship, respond to enquiries, understand resource relevance, improve the website, and protect the service from misuse. Optional population health insights are sent only where you make the separate marketing choice; declining that choice does not affect delivery of a requested resource.

Depending on your location, we process information to fulfil your request, for our legitimate interests in operating and improving the service, to meet legal obligations, and on the basis of consent for optional communications. You may withdraw marketing consent at any time.

We may use carefully selected providers for secure database hosting, private file storage, email delivery, analytics, and website infrastructure, including Supabase for database and storage hosting, Resend or another configured email provider, and Vercel for website hosting. These providers process information under their own contractual and security controls and may operate in other countries.

We retain lead information only for as long as it remains relevant to the purpose collected, our professional relationship, and applicable legal requirements. We use reasonable technical and organisational safeguards, including server-side validation, restricted credentials, spam protection, rate limiting, and time-limited download links. No online system can be guaranteed completely secure.

You may ask to access, correct, export, or delete your information, or object to or restrict certain processing where applicable. You may unsubscribe from optional insights using the link in an email or by contacting us.

Optional analytics remain disabled unless configured by the site operator and allowed by the visitor. If enabled and permitted, Google Analytics or Plausible may collect usage data, and the LinkedIn Insight Tag may support measurement of professional campaigns. The visitor may decline optional analytics without affecting essential site functions.

For privacy requests or questions, email enquiries@population-health.com.